Professional Panel — Career Journeys in Marketing

As part of our launch for two new editions of Marketing and Sports & Entertainment Marketing, join our panel of marketing professionals as we gain real-world advice on key strategies and skills taught in Introductory Marketing & Entrepreneurship courses. Our panel of marketers includes: The Global Head of Marketing Technology for an international Cloud Communications company, the Department Chair and Professor of Marketing at the University of Massachusetts Amherst speaking from experience in education and consulting with the industry, as well as the Marketing Manager of a growing startup. We are excited for a well-rounded discussion of key skills, knowledge, and traits that we can teach students to jumpstart their business careers.

Francesca Quinn

Global Head of Marketing Technology at
Cloud Communications division of NTT

Dr. Bruce Weinberg

PhD, MBA Department Chair & Professor of Marketing
at the University of Massachusetts, Amherst

Rustin Nethercott

Marketing Manager at GRIT

Yes, I'm over the age of 16. I want to receive important National Geographic Learning | Cengage updates and information. *

As part of our launch for two new editions of Marketing and Sports & Entertainment Marketing, join our panel of marketing professionals as we gain real-world advice on key strategies and skills taught in Introductory Marketing & Entrepreneurship courses. Our panel of marketers includes: The Global Head of Marketing Technology for an international Cloud Communications company, the Department Chair and Professor of Marketing at the University of Massachusetts Amherst speaking from experience in education and consulting with the industry, as well as the Marketing Manager of a growing startup. We are excited for a well-rounded discussion of key skills, knowledge, and traits that we can teach students to jumpstart their business careers.

This one-hour, on-demand webinar is perfect for teachers of Marketing, Business, Finance, Agribusiness, and Entrepreneurship, as well as students interested in these courses. Our panelists discuss their personal career journeys, first big wins that solidified their marketing careers, as well as current strategies they have employed or foresee for reaching customers during a global pandemic, using data to drive marketing decisions, and connecting with customers via social media, automation, websites, and much more.

In this webinar replay, you will:

  • hear the personal career journeys of three professionals in a variety of marketing roles: from global marketing, to marketing education/consulting, and marketing in a growing startup,
  • learn real-world examples of key marketing strategies using emerging technologies,
  • receive direct advice from professionals to high school students interested in the industry,
  • and partake in a live discussion with our panelists through a Q&A.
Shopping Basket